The surveys have been completed.

The study focuses on Leadership Responsibility — examining how responsibly, reliably, and future-oriented brands are managed in an increasingly complex market environment.

A key new KPI introduced this year is Corporate Reliability. It measures how reliably companies are perceived in the market, based on strategic consistency, quality of decision-making, and credible action under transformational pressure.

In addition, the study analyzes companies’ AI Decision Governance — assessing how AI- and data-driven decisions are strategically governed, transparently accounted for, and embedded into leadership structures. This capability is becoming a decisive factor for trust, resilience, and sustainable brand strength.

Starting March 9, we will publish the first results — including the Top 3 brands across all sub-sectors and asset classes.